Case studies of products I led, focused on the problem, the decisions made and the results.
A product of my own, from idea to launch: a marketplace where only verified students post listings and trade with classmates on the same campus, meeting up at school to hand things over.
Three regional news portals led end to end, from client alignment and layout to a working prototype, development coordination, analytics and newsroom training.
An admissions website for a university center in Camaçari, Brazil, designed around the applicant's real question (how do I get in?) and built to generate audience data with every yearly campaign.
Website for a wedding planning firm in Bahia, Brazil, designed to convey the care of a high-touch service and turn a visit into a proposal request that already includes the wedding date and venue.
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